Data Protection Policy
Effective Date: 29th January 2025
1. Introduction
Elegant Smiles Stamford is committed to ensuring the security and protection of personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy outlines how we collect, process, store, and protect personal data.
2. Principles of Data Protection
We adhere to the following principles when handling personal data:
Lawfulness, fairness, and transparency
Purpose limitation
Data minimisation
Accuracy
Storage limitation
Integrity and confidentiality (security)
Accountability
3. Information We Collect
We may collect and process the following data about individuals:
Personal details (e.g., name, date of birth, address, phone number, email address)
Medical and dental history
Payment details and transaction history
Communications with us via email, phone, or online forms
Website usage data through cookies and analytics tools
4. How We Use Personal Data
We use personal data for the following purposes:
Providing dental care and treatment
Managing appointments and correspondence
Processing payments and issuing invoices
Complying with legal and regulatory obligations
Improving our website and services
Sending appointment reminders and relevant updates
5. Data Security and Storage
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. Data is stored securely and retained only for as long as necessary to fulfil legal, contractual, or operational obligations.
6. Data Sharing and Third Parties
We may share personal data with:
Healthcare professionals involved in treatment
Payment processors for billing purposes
Regulatory and legal authorities when required by law
Third-party service providers who support our operations
We ensure that all third parties comply with data protection laws and handle data securely.
7. Individual Rights
Individuals have the right to:
Access their personal data
Request corrections to inaccurate or incomplete data
Withdraw consent for processing where applicable
Request deletion of their data, subject to legal retention requirements
Restrict processing under certain conditions
Object to processing in specific situations
Lodge a complaint with the Information Commissioner’s Office (ICO)
8. Contact Us
If you have any questions about this Data Protection Policy or wish to exercise your rights, please contact us:
Elegant Smiles Stamford
1 Warrenne House, Castle Dyke
Stamford, Lincolnshire, PE9 2QY
We reserve the right to update this Data Protection Policy as necessary. Please check this page periodically for any changes.
Last Updated:
29th January 2025